4/15/2009

Giving Back

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Etnies, a skate shoe company that was started by a former skater, has grown to major success and a subtle domination of the industry.  But to claim that success has gone to their head would be a downright lie.  The Etnies crew spent last weekend stamping another year of tradition into the streets of LA.  So how did they do it?  Well just ask one of the 25,ooo homeless or downtrodden recipients of a hot meal and a brand new pair of kicks.

Etnies owner and former pro skater, Pierre André Senizergues has the right idea. "In these tough economic times, there's more reason than ever to help those in need and give back to the causes that touch your heart. For me this is the Los Angeles Mission. For over 10 years my team and I have donated thousands of shoes to the homeless on Skid Row and this year will be no different. Not only because the need will be greater, but because it is this small contribution that can make a difference in someone’s life.”


So next time you scowl at a young skater for tearing up your local shopping mall or waxing your church steps, think again because they could be taking care of you one day!


1 comment:

  1. "So next time you scowl at a young skater for tearing up your local shopping mall or waxing your church steps, think again because they could be taking care of you one day!"

    ...they are still little shitheads!

    ReplyDelete